Nicole Tan YingLi


I make stuff up for a living.

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            Novak
            Big Climb to the Top
            Bean Serif
            Amoura

Fractal Patterns

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Graphic & Interactive Design

 

Fractal Pattern

Year: 2024


Tiger Balm Rebranding

Tiger Balm is a herbal ointment brand established in the 1870s. In this rebranding, we take a brand with a long Asian history and identity and reimagine a new brand identity that can appeal to a younger audience around (18-35). 



Logo






PR Packaging 




Packaging Design / Discovery Set














Original Tiger Balm Ointment Repackaging













Storefront Point of Purchase





Storefront Experiential Design
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