Novak
Big Climb to the Top
Bean Serif
Amoura
Brand Strategy / Visual Identity / Art Direction/ Logo Design / Packaging
Year: 2022
The name is based on the musical number "Think Pink" in the 1957 musical film “Funny Face,” encouraging women to embrace the color as the latest fashion trend.
The intent of Think Pink Cosmetics as a project is to create makeup that is not solely focused on enhancing one’s appearance for the sake of attracting others, but rather as a tool for self-expression and creativity, therefore desexualising makeup to embrace the true purpose of makeup, which is empowering individuals to embrace their unique beauty and personality without the pressure of conforming to traditional beauty standards.