Nicole Tan YingLi


I make stuff up for a living.

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            Novak
            Big Climb to the Top
            Bean Serif
            Amoura

Fractal Patterns

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Graphic & Interactive Design

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Fractal Pattern

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The White Lotus Hotel  

Brand Identity

Year: 2023

The White Lotus is a fictional luxury resort set in Maui, Hawaii. The hotel’s brand identity reflects the calming tranquility of the venue, and the brand's commitment to providing a serene and luxurious experience for its guests.

Combining minimalist aesthetics with opulent details, the brand’s logo is reduced to its key visual elements, with simple serif typography treatment and a dark and rich colour palette that provides a sense of tranquility and indulgence.

©NICOLETYLI

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