Nicole Tan YingLi

Fractal Patterns
More work... on Behance

Nicole Tan YingLi is a Visual Communications & Interactive Designer currently based in Singapore. At the core of her design philosophy lies an emphasis on simplicity, functionality, and user-centricity, with a focus on illustrations, typographic layouts, interactive designs, and interface design.

Previously she contributed her creative expertise to the Avengers S.T.A.T.I.O.N. exhibition at Neon Global,  with a focus on pre-press production and game prototyping. Prior to that, she served as a visual designer for Superson Oy, in Helsinki, Finland, working with clients like Dimex, Boost, Fooni, Fiskars, and Wartsila.

Honours & Awards

Contact  [EMAIL]

Graphic & Interactive Design


Fractal Pattern

The White Lotus Hotel  

Brand Identity

Year: 2023

The White Lotus is a fictional luxury resort set in Maui, Hawaii. The hotel’s brand identity reflects the calming tranquility of the venue, and the brand's commitment to providing a serene and luxurious experience for its guests.

Combining minimalist aesthetics with opulent details, the brand’s logo is reduced to its key visual elements, with simple serif typography treatment and a dark and rich colour palette that provides a sense of tranquility and indulgence.