The White Lotus Hotel
Brand Identity
Year: 2023
The White Lotus is a fictional luxury resort set in Maui, Hawaii. The hotel’s brand identity reflects the calming tranquility of the venue, and the brand's commitment to providing a serene and luxurious experience for its guests.
Combining minimalist aesthetics with opulent details, the brand’s logo is reduced to its key visual elements, with simple serif typography treatment and a dark and rich colour palette that provides a sense of tranquility and indulgence.